
Quality as seen by 1300 decision-makers from 37 countries - Part 1 of the AFNOR Group study
Quality. Human qualities. Service quality. Product quality. The quality of a job... There are a plethora of variations. But what does the term actually cover? Whether you're a professional or a consumer, the notion of quality diverges and covers more or less complex notions, sometimes diverging to the point of paradox. For this major international study in 2023, the AFNOR group questioned more than 1,000 professionals and consumers.



