As we celebrate the Chinese New Yearmarking the entry into the Year of the Wooden Snake 2025, it's an ideal opportunity for companies to reflect on the opportunities and challenges ahead. This celebration, deeply rooted in Chinese culture, is much more than just a holiday; it represents a moment of renewal, planning and strategy for companies around the world.
In 2025, the Wood Snake embodies powerful symbols for the business world. Wood is synonymous with growth, creativity, cooperation and benevolence. As for the snake, it evokes wisdom, intuition, prudence and deep reflection. Together, these elements can inspire companies to adopt more thoughtful, innovative strategies to achieve their goals.
The influence of wood this year underlines the importance of innovation and creativity. Companies need to capitalize on these aspects to develop new products, services and ways of working. By adopting a creative approach, companies can not only differentiate themselves from their competitors, but also meet the changing needs of consumers.
International cooperation is more crucial than ever. Close collaboration with global partners, such as that betweenAFNOR International subsidiaries, particularly our subsidiaries in Asia such as China and Taiwan, is an example of how strategic alliances can strengthen competitiveness in global markets.
Happy Year of the Wood Snake 2025 to all!
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